Experience LMU: "Business for Good"

    Tuesday, October 13, 2020 at 4:00 PM until 5:00 PMPacific Daylight Time

    Madhu Viswanathan, Ph.D.
    Professor of Marketing
    College of Business Administration

    Madhu Viswanathan’s (B.Tech, Mechanical Engineering, IIT, Madras, 1985; Ph.D. (Marketing), University of Minnesota, 1990) pioneered the area of subsistence marketplaces, a bottom-up approach to poverty and marketplaces (www.business.illinois.edu/subsistence). He teaches courses on research methods, subsistence, and sustainability reaching thousands of students in-person and online. He founded and directs the Marketplace Literacy Project (www.marketplaceliteracy.org), pioneering marketplace literacy education that has reached more than 100,000 women across four continents. He has received numerous awards and served on the Livelihoods Advisory Board of UNHCR. 
     

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