Experience LMU: "Creativity Lab: Creative Confidence Workshop"

    Thursday, October 29, 2020 at 6:00 PM until 7:00 PMPacific Daylight Time

    Andrew Rohm, Ph.D.
    Professor of Marketing, Co-Director of M-School
    College of Business Administration

    Matt Stefl
    Clinical Professor of Marketing, Co-Director of M-School
    College of Business Administration

    Andrew Rohm earned his B.S. in aerospace engineering from the University of Michigan and his Ph.D. in marketing from the University of Massachusetts Amherst. Rohm’s teaching involves courses in adaptive media and analytics and cross-platform content creation and his research examines consumer usage and acceptance of new media such as mobile marketing and social media as well as firms’ development of social media marketing strategies. He has published in scholarly and managerial publications such as the Journal of Marketing, Journal of Interactive Marketing, Journal of Advertising, Journal of Consumer Behavior, Journal of Business Research, and Sloan Management Review (among many others).

    With nearly two decades of advertising and brand building experience, Matt is an industry veteran. Prior to joining LMU, Matt served as executive vice president, director of strategic planning at LA-based Dailey Advertising. Prior to Dailey, he held various roles at world-class agencies like RPA, RAPP and DDB (yes, it’s a business of acronyms). During his tenure, he has touched and led nearly every aspect of the business from media planning to copywriting to digital marketing to strategic planning. Matt also brings with him a diverse resume of experience while working with some of our nation’s biggest companies and brands like Google, Honda, Toyota, Intuit Turbo Tax, Nestle, IHOP, Dole, Bank of America, Wells Fargo and many more. 
     
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