Experience LMU: "How Brands Tell Stories to Build Relationships with Consumers"

    Monday, October 26, 2020 at 4:00 PM until 5:00 PMPacific Daylight Time

    Mitchell Hamilton, Ph.D.

    Associate Professor of Marketing

    College of Business Administration

    Mitch Hamilton earned a B.S. in marketing from San Diego State University, an MBA from Clark Atlanta University, and a Ph.D. in consumer behavior from Syracuse University. Mitch began teaching marketing at LMU in the fall of 2012. Prior to his arrival, he was an instructor at Syracuse University, a market research analyst, and he worked for a collegiate athletics marketing department. As a doctoral student, he capitalized upon a unique opportunity to be simultaneously trained in quantitative modeling by the marketing department and experimental design by the social psychology department. It was during his time spent with the social psychologists that Mitch discovered he was wildly fascinated by human behavior, more specifically consumer behavior. Driven by this fascination, he developed a healthy appetite for learning about the psychology behind consumption.

    Registration is no longer available because the registration deadline has passed.